Bruno Giordano builds GTM systems with agents and automation: RevOps, PLG signals, outbound and finance ops. Writing in English and Spanish from Madrid.https://www.brugiordano.com/https://www.brugiordano.com/la-maleta-que-heredamos/https://www.brugiordano.com/la-maleta-que-heredamos/Para llegar a nuevos horizontes, tienes que alejarte de la orilla: elegir qué herencias conservar y cuáles dejar atrás.Wed, 04 Nov 2026 00:00:00 GMThttps://www.brugiordano.com/the-suitcase-we-inherit/https://www.brugiordano.com/the-suitcase-we-inherit/To reach new horizons, you have to leave the shore: choosing which inherited traits to keep and which to leave behind.Wed, 04 Nov 2026 00:00:00 GMThttps://www.brugiordano.com/2026/03/06/leaving-bdeo/https://www.brugiordano.com/2026/03/06/leaving-bdeo/Almost four years ago I walked into a startup for the first time. Today is my last day. I wanted to write something honest about what happened in between,...Fri, 06 Mar 2026 00:00:00 GMThttps://www.brugiordano.com/2026/02/24/growth-without-goals/https://www.brugiordano.com/2026/02/24/growth-without-goals/A year and a half ago, right after I proposed to my partner, I was catching my breath after 22km on the mountain bike in the middle of nowhere green, and I...Tue, 24 Feb 2026 00:00:00 GMThttps://www.brugiordano.com/2026/02/10/from-forgotten-ideas-to-a-second-brain-obsidian/https://www.brugiordano.com/2026/02/10/from-forgotten-ideas-to-a-second-brain-obsidian/I was never someone who gave much importance to tracking things. Maybe it is because of the kind of "(organized) mess" that has followed me since I was a kid,...Tue, 10 Feb 2026 00:00:00 GMThttps://www.brugiordano.com/2026/02/08/sales-after-4-years/https://www.brugiordano.com/2026/02/08/sales-after-4-years/This is my current map. I'm putting it here so in another 4 years I can see what I got right and what I'd rewrite.Sun, 08 Feb 2026 00:00:00 GMThttps://www.brugiordano.com/2026/01/28/why-you-cant-program-your-future/https://www.brugiordano.com/2026/01/28/why-you-cant-program-your-future/I remember early in my marketing degree, I dreamed of breaking into the "digital marketing" world and managing online ads. But by my third year, I found myself...Wed, 28 Jan 2026 00:00:00 GMThttps://www.brugiordano.com/2026/01/14/sharing-a-few-projects-and-reflections-from-2025/https://www.brugiordano.com/2026/01/14/sharing-a-few-projects-and-reflections-from-2025/Happy New Year! I hope you enjoyed the holidays and recharged your batteries for this new year. One of the things I enjoy most at the end of the year, besides...Wed, 14 Jan 2026 00:00:00 GMThttps://www.brugiordano.com/2025/11/12/building-my-first-voice-ai-agent/https://www.brugiordano.com/2025/11/12/building-my-first-voice-ai-agent/A curious experiment in learning, coding, and everything in betweenWed, 12 Nov 2025 00:00:00 GMThttps://www.brugiordano.com/2025/10/25/in-the-age-of-chatgpt-do-websites-still-matter/https://www.brugiordano.com/2025/10/25/in-the-age-of-chatgpt-do-websites-still-matter/Every day you discover something new about yourself. Some days you discover something that stays with you forever. A couple of years ago, I realized that I’m the kind of person who only feels satisfied when I’m being productive. I like figuring things out. I like making things. And I want to do as much of that as I can.Sat, 25 Oct 2025 00:00:00 GMThttps://www.brugiordano.com/2025/10/23/a-conversation-with-my-barber/https://www.brugiordano.com/2025/10/23/a-conversation-with-my-barber/Last week, I went to get a haircut, and my barber shared his story with me — or rather, a piece of it, but one that says a lot about who he is. It’s a story I’ll probably carry with me for a long time, so I decided to post it here.Thu, 23 Oct 2025 00:00:00 GMThttps://www.brugiordano.com/2025/10/10/avoid-being-a-1/https://www.brugiordano.com/2025/10/10/avoid-being-a-1/Lessons from astronautsFri, 10 Oct 2025 00:00:00 GMThttps://www.brugiordano.com/2025/09/18/sobre-disenar-procesos-que-se-siguen/https://www.brugiordano.com/2025/09/18/sobre-disenar-procesos-que-se-siguen/Un sistema mediocre vence siempre a una persona buena, salvo que diseñes alrededor del hábito.Thu, 18 Sep 2025 00:00:00 GMThttps://www.brugiordano.com/2025/08/21/social-proof-on-a-summer-street/https://www.brugiordano.com/2025/08/21/social-proof-on-a-summer-street/A tiny shop, a long line, and a simple lesson in social proofThu, 21 Aug 2025 00:00:00 GMThttps://www.brugiordano.com/2025/07/17/comprimir-informacion/https://www.brugiordano.com/2025/07/17/comprimir-informacion/Parte de mi trabajo consiste en condensar toda una empresa en un dashboard. En seis reportes necesito contar 1 año de historia comercial. Pero, a medida que...Thu, 17 Jul 2025 00:00:00 GMThttps://www.brugiordano.com/2025/06/12/incentivos-alineacion-o-deuda-cultural/https://www.brugiordano.com/2025/06/12/incentivos-alineacion-o-deuda-cultural/Lo barato en motivación sale caro en cultura: lo que aprendí calibrando mi primer plan de incentivosThu, 12 Jun 2025 00:00:00 GMThttps://www.brugiordano.com/2025/05/15/por-que-pierdes-a-tu-mejor-talento/https://www.brugiordano.com/2025/05/15/por-que-pierdes-a-tu-mejor-talento/Cuando el sistema premia lo visible y se olvida de lo esencial.Thu, 15 May 2025 00:00:00 GMThttps://www.brugiordano.com/2025/04/10/feedback-loops/https://www.brugiordano.com/2025/04/10/feedback-loops/Curiosidad, escritura y los feedback loopsThu, 10 Apr 2025 00:00:00 GMThttps://www.brugiordano.com/2025/03/13/meditation/https://www.brugiordano.com/2025/03/13/meditation/2024 has been a year of revelations for me. It’s the year I finally realized how much daily meditation practice influences positively my life, shaping not only...Thu, 13 Mar 2025 00:00:00 GMT