# Bruno Giordano

> Bruno Giordano builds GTM systems with agents and automation: RevOps, PLG signals, outbound and finance ops. Writing in English and Spanish from Madrid.

Location: Madrid, Spain
Languages: IT/ES/EN
Contact: hello@brugiordano.com
Profile: https://www.linkedin.com/in/brunogiordano11/
Profile: https://github.com/brunogiordanohey
Profile: https://x.com/brugiordano_x

## Pages

- [/](https://www.brugiordano.com/): Home and overview of Bruno’s work.
- [/about/](https://www.brugiordano.com/about/): Biography, background and interests.
- [/projects/](https://www.brugiordano.com/projects/): Apps, agents, automations and websites.
- [/blog/](https://www.brugiordano.com/blog/): Writing in English and Spanish.
- [/now/](https://www.brugiordano.com/now/): Current focus and personal updates.
- [/books/](https://www.brugiordano.com/books/): Books Bruno has read and recommends.
- [/attention-log/](https://www.brugiordano.com/attention-log/): Articles, books and talks that caught his attention, with notes.
- [/rss.xml](https://www.brugiordano.com/rss.xml): RSS feed of blog posts.
- [/llms-full.txt](https://www.brugiordano.com/llms-full.txt): Full site context and complete blog post Markdown.

## Work

- Tinybird — Revenue Operations Manager (GTM Automation & AI) (Mar — Oct 2026): Built the PLG signal systems behind go-to-market at a real-time data platform, across sales, CS and finance.
  - Designed a PQL detection system that flags when free users and developers are ready for a sales conversation: $500K of Q3 2026 pipeline, up 60% on Q2
  - Launched automated outreach driven by product usage signals and firmographic data, lifting meeting conversion from 2% to 15%
  - Automated finance workflows (invoicing, revenue reconciliation), cutting the monthly close from 10 days to 3
  - Built a churn early-warning system combining call transcripts, emails, product usage and billing data
  - Instrumented expansion alerts (rate limits, rising credit consumption) for Sales
  - Owned billing operations on Orb: 120 customers and 100K+ daily usage events
  - Contributed to the Salesforce → HubSpot migration
- Brixa AI — GTM Engineering Consultant (May — Sep 2026): Part-time engagement with an AI travel-tech startup: built their outbound engine from ICP to CRM, designed for agents to run.
  - Ran founder workshops to define ICP, buyer personas and outbound messaging
  - Built an agent-ready outbound system across Clay, Apify, Lemlist and HubSpot: hotel enrichment, ICP scoring, cohort routing, personalised email and LinkedIn sequences
  - Wrote an operational playbook (workflows, prompts, API recipes, checks) so agents can run and extend repeatable tasks
  - Defined lead qualification rules, pipeline stages and CRM tracking, and set up HubSpot to support them
- Bdeo — SDR → Sales Ops Specialist → Sales Ops Manager (2022 — 2026): Revenue operations for a computer-vision insurtech that grew from 15 to 30 countries and 60+ insurers, including 9 of the 10 largest in Spain.
  - Diagnosed an enterprise NRR drop (93% → 88%) with Gong transcripts and n8n, then led the remediation plan: NRR recovered to 95%
  - Integrated Salesforce with the ERP to automate invoicing, cutting processing time by 50%
  - Automated legal requests with an n8n + LLM workflow, cutting contract turnaround from 3 days to under 4 hours
  - Built a Slack assistant for pricing history and past proof-of-concept results, cutting seller meeting prep time by 60%
  - Designed and ran quotas and the sales compensation plan
  - Managed 2 SDRs and supervised 2 legal ops staff
  - Owned Salesforce and the sales tool stack (Gong, Remuner, Sales Navigator, Clay)
  - Supported deal desk for 8 enterprise reps and $8M ARR
- Two Vault — Co-founder & E-commerce Manager (2020 — 2023): A vintage fashion brand importing garments from the US. My first time building something from scratch.
  - Grew revenue from €0 to €100K and opened a physical store in Madrid
  - Built the Shopify e-commerce operation
  - Negotiated logistics partnerships for import and export
  - Launched a consignment service
  - Incubated in the 2Work programme with CEI-Nodus (Lugo) and featured in the regional press

## Projects

- [RevOps Buddy](https://github.com/brunogiordanohey/revops-buddy) (2025): AI revenue-ops agent that answers text and voice questions about pipeline, forecasts, deal breakdowns and rep performance.
- [Voice AI agent](https://www.brugiordano.com/2025/11/12/building-my-first-voice-ai-agent/) (2025): Answers calls for a luxury car dealer, checks stock and books visits into their calendar.
- [Home automations](https://www.brugiordano.com/2026/01/14/sharing-a-few-projects-and-reflections-from-2025/) (2025): Telegram assistant that summarises our shared calendar and reports utility bills from my inbox.
- Spiccioli (2026): Household finance app: spending, budgets and investments in one place, with automated bank-statement imports.
- Gym Track (2026): AI gym tracker where Claude builds the training schedule. Replaced a €30/month TrainHeroic subscription.
- [Verde Essenza](https://verde-essenza.vercel.app/) (2026): E-commerce for an Italian natural-supplements brand, with a headless commerce backend.
- [ForeverYes](https://www.foreveryes.it/) (2026): E-commerce for elegant digital wedding invitations for Italian couples.
- [Cliv Gioielli](https://clivgioielli.com/) (2025): E-commerce for a luxury watch reseller in the province of Naples.
- [CasaBianca Apartments](https://www.casabianca-apartments.com/) (2025): Site bringing together the apartments of a BnB in the historic centre of Naples.

## Posts

- [Para llegar a nuevos horizontes, tienes que alejarte de la orilla](https://www.brugiordano.com/la-maleta-que-heredamos/) (es, 2026-11-04): Para llegar a nuevos horizontes, tienes que alejarte de la orilla: elegir qué herencias conservar y cuáles dejar atrás. [Markdown](https://www.brugiordano.com/la-maleta-que-heredamos.md)
- [To reach new horizons, you have to leave the shore](https://www.brugiordano.com/the-suitcase-we-inherit/) (en, 2026-11-04): To reach new horizons, you have to leave the shore: choosing which inherited traits to keep and which to leave behind. [Markdown](https://www.brugiordano.com/the-suitcase-we-inherit.md)
- [Leaving Bdeo](https://www.brugiordano.com/2026/03/06/leaving-bdeo/) (en, 2026-03-06): Almost four years ago I walked into a startup for the first time. Today is my last day. I wanted to write something honest about what happened in between,... [Markdown](https://www.brugiordano.com/2026/03/06/leaving-bdeo.md)
- [Growth without goals](https://www.brugiordano.com/2026/02/24/growth-without-goals/) (en, 2026-02-24): A year and a half ago, right after I proposed to my partner, I was catching my breath after 22km on the mountain bike in the middle of nowhere green, and I... [Markdown](https://www.brugiordano.com/2026/02/24/growth-without-goals.md)
- [From Forgotten Ideas to a Second Brain - Obsidian](https://www.brugiordano.com/2026/02/10/from-forgotten-ideas-to-a-second-brain-obsidian/) (en, 2026-02-10): I was never someone who gave much importance to tracking things. Maybe it is because of the kind of "(organized) mess" that has followed me since I was a kid,... [Markdown](https://www.brugiordano.com/2026/02/10/from-forgotten-ideas-to-a-second-brain-obsidian.md)
- [Sales after 4 years](https://www.brugiordano.com/2026/02/08/sales-after-4-years/) (en, 2026-02-08): This is my current map. I'm putting it here so in another 4 years I can see what I got right and what I'd rewrite. [Markdown](https://www.brugiordano.com/2026/02/08/sales-after-4-years.md)
- [Why You Can't Program Your Future](https://www.brugiordano.com/2026/01/28/why-you-cant-program-your-future/) (en, 2026-01-28): I remember early in my marketing degree, I dreamed of breaking into the "digital marketing" world and managing online ads. But by my third year, I found myself... [Markdown](https://www.brugiordano.com/2026/01/28/why-you-cant-program-your-future.md)
- [Sharing a few projects and reflections from 2025](https://www.brugiordano.com/2026/01/14/sharing-a-few-projects-and-reflections-from-2025/) (en, 2026-01-14): Happy New Year! I hope you enjoyed the holidays and recharged your batteries for this new year. One of the things I enjoy most at the end of the year, besides... [Markdown](https://www.brugiordano.com/2026/01/14/sharing-a-few-projects-and-reflections-from-2025.md)
- [Building My First Voice AI Agent](https://www.brugiordano.com/2025/11/12/building-my-first-voice-ai-agent/) (en, 2025-11-12): A curious experiment in learning, coding, and everything in between [Markdown](https://www.brugiordano.com/2025/11/12/building-my-first-voice-ai-agent.md)
- [In the Age of ChatGPT, Do Websites Still Matter?](https://www.brugiordano.com/2025/10/25/in-the-age-of-chatgpt-do-websites-still-matter/) (en, 2025-10-25): Every day you discover something new about yourself. Some days you discover something that stays with you forever. A couple of years ago, I realized that I’m the kind of person who only feels satisfied when I’m being productive. I like figuring things out. I like making things. And I want to do as much of that as I can. [Markdown](https://www.brugiordano.com/2025/10/25/in-the-age-of-chatgpt-do-websites-still-matter.md)
- [A Conversation with My Barber](https://www.brugiordano.com/2025/10/23/a-conversation-with-my-barber/) (en, 2025-10-23): Last week, I went to get a haircut, and my barber shared his story with me — or rather, a piece of it, but one that says a lot about who he is. It’s a story I’ll probably carry with me for a long time, so I decided to post it here. [Markdown](https://www.brugiordano.com/2025/10/23/a-conversation-with-my-barber.md)
- [Avoid being a -1](https://www.brugiordano.com/2025/10/10/avoid-being-a-1/) (en, 2025-10-10): Lessons from astronauts [Markdown](https://www.brugiordano.com/2025/10/10/avoid-being-a-1.md)
- [Sobre diseñar procesos que se siguen](https://www.brugiordano.com/2025/09/18/sobre-disenar-procesos-que-se-siguen/) (es, 2025-09-18): Un sistema mediocre vence siempre a una persona buena, salvo que diseñes alrededor del hábito. [Markdown](https://www.brugiordano.com/2025/09/18/sobre-disenar-procesos-que-se-siguen.md)
- [Social Proof on a Summer Street](https://www.brugiordano.com/2025/08/21/social-proof-on-a-summer-street/) (en, 2025-08-21): A tiny shop, a long line, and a simple lesson in social proof [Markdown](https://www.brugiordano.com/2025/08/21/social-proof-on-a-summer-street.md)
- [Comprimir Información](https://www.brugiordano.com/2025/07/17/comprimir-informacion/) (es, 2025-07-17): Parte de mi trabajo consiste en condensar toda una empresa en un dashboard. En seis reportes necesito contar 1 año de historia comercial. Pero, a medida que... [Markdown](https://www.brugiordano.com/2025/07/17/comprimir-informacion.md)
- [Incentivos: alineación o deuda cultural](https://www.brugiordano.com/2025/06/12/incentivos-alineacion-o-deuda-cultural/) (es, 2025-06-12): Lo barato en motivación sale caro en cultura: lo que aprendí calibrando mi primer plan de incentivos [Markdown](https://www.brugiordano.com/2025/06/12/incentivos-alineacion-o-deuda-cultural.md)
- [Por qué pierdes a tu mejor talento](https://www.brugiordano.com/2025/05/15/por-que-pierdes-a-tu-mejor-talento/) (es, 2025-05-15): Cuando el sistema premia lo visible y se olvida de lo esencial. [Markdown](https://www.brugiordano.com/2025/05/15/por-que-pierdes-a-tu-mejor-talento.md)
- [Feedback Loops](https://www.brugiordano.com/2025/04/10/feedback-loops/) (es, 2025-04-10): Curiosidad, escritura y los feedback loops [Markdown](https://www.brugiordano.com/2025/04/10/feedback-loops.md)
- [Meditation](https://www.brugiordano.com/2025/03/13/meditation/) (en, 2025-03-13): 2024 has been a year of revelations for me. It’s the year I finally realized how much daily meditation practice influences positively my life, shaping not only... [Markdown](https://www.brugiordano.com/2025/03/13/meditation.md)